TrueVRSystems sets foot in the global market with its VR technology platform


TrueVRsystems built a scalable technology platform allowing venues to set up and run massive-scale VR centers. With five operating centers, including Europe’s latest, Fusion Arena in Zurich, the startup is now looking into global markets; starting with Sweden.


Established in 2015, trueVRsystem opened its R&D center in 2016 to develop innovative technologies for the virtual reality world. The platform of the startup allows VR Centers to bring people together in social and virtual realities to discover, explore and interact with their digital surroundings and with each other.To-date, the startup has installed five VR centers in Dietlikon, Basel, Oftringen, and Fusion arena, Europe’s latest and largest VR centre in Zurich’s Letzipark as well as in Germany with the Arcade Lounge in Kassel.

Thanks to the success of its five arenas, the startup has build proven track record, making it a European lead in the deployment of the latest high-fidelity free-roaming VR system and experiences.

TrueVRsystem is now aiming to establish a firm foothold in the global VR market. Recently, the startup installed its 6th Arena Arcade in Stockholm, Sweden, which is a modular 2 x 150m2 system that can combine into one large 300m2 arena. Following Sweden, it will build another 150m2 arena inside a luxury hotel chain in Santiago, Chile. This will amount to 7 centers in 4 countries bringing their Installed Capacity from 820m2 to 1270m2, making them one of the largest independent providers.

“Each one of our operating centers is special and its delivery enabled us to test, learn and improve from a technical and operational perspective,” explains Philip Lacoste, co-founder and CEO

The startup team plans to equip 10 more Fusion Arenas in Switzerland by 2019 working with COOP, one of Switzerland's largest retail companies, whilst it continues to deploy its hardware internationally, and establishing influential partnerships with operators and developers.

“We have achieved a complete, turnkey solution that is deployable almost anywhere by a wide range of operators, and we are moving forward with our proven architecture into international markets.” says Guy van der Walt, trueVRsystems CCO.

(Press release/RAN)