The driving force behind the new partnership is to guarantee the authenticity of Casella Meyer’s highly limited garments and to protect its client from fakes, while placing each product on the border between the digital and the physical, blurring the line between the two worlds. Casella Meyer aims to transform each of their high quality garments into interactive and secured items. Authena SHIELD plug-in authentication and traceability solution has made this a reality in a fast track. The technology combines encrypted IoT devices with blockchain to protect authenticity, prevent diversion, and provide real-time traceability.
The Authena end-to-end platform, enables Casella Meyer to track their items along their supply chain and allows clients to verify instantly the authenticity and provenance of their purchases. By reading the NFC tags embedded in the garments' labels, customers can also access a landing page reporting traceability information, including the raw material provenance and production sites. This feature enhances transparency and sustainability, helping customers to make informed purchasing decisions.
"Our partnership with Authena is a significant step in protecting our brand and ensuring our customers receive genuine drops.” says Nicola Crimi, Managing Director of Casella Meyer “It also enables us to engage with our community in a new and innovative way, providing them with greater transparency and trust in our supply chain and products in general."
Matteo Panzavolta, CEO and Founder of Authena, said, "We are thrilled to be partnering with Casella Meyer to provide their customers with the highest level of authenticity and traceability. Our technology is a powerful tool for combating counterfeiting at the source, protecting creativity and making the sustainability efforts visible to clients at each purchase. We are excited to see the positive impact it will have on the fashion industry as a whole."
The partnership with Casella Meyer is significant because it showcases the application of Authena's technology in the high-end fashion industry. By ensuring authenticity and traceability, it sets a new standard for other fashion brands and promotes transparency and sustainability in a sector which is under an ever increasing demand from consumers and regulators.
Robust commercial momentum
Authena is thriving with its product portfolio, including SHIELD, M3TA, and L1VE. SHIELD protects products and enables real-time tracking, reducing counterfeiting and bolstering brand protection, especially for our customers that are growing in the Asian markets. M3TA connects physical products to their digital twins in the metaverse, fostering innovative customer interactions and Web3 learning while offering a secure engagement channel. L1VE monitors products in real time across countries and channels, enhancing supply chain insights and efficiency, which leads to reduced costs and increased customer satisfaction due to traceability transparency. These combined benefits have driven significant improvements for clients and contributed to a 3X revenue growth for Authena in the past year, showcasing the commercial success of its product offerings.
Today Authena serves customers with a global reach and its technology is currently present in more than 75 countries and several markets spanning Europe, Asia, and the Americas. The Zurich startup serves a diverse range of clients, from small businesses to multinational corporations. Over 20 clients use its platform for various applications in pharma, luxury, sport and industrial. Authena caters to customers who prioritize intellectual property protection, and as a testament to its commitment, the startup has filed 11 international patents to safeguard its innovations.
Authena’s next steps include strengthening its market position, expanding its global presence, continuous R&D to improve its technology, and finalizing a new round of fundraising to support its ambitious growth plans. Currently, Authena employs internationally a talented team of 22 professionals, including engineers, developers, business experts, and dedicated team in ETH and ZHAW , all working together to drive the company's mission and vision forward.
Picture by Casella Meyer