Swiss Deluxe Hotels launches PrivateDeal’s booking system


PrivateDeal, a Lausanne based start-up together with Swiss Delux Hotels (SDH) have launched a joint booking platform to allow customers to bid prices. SDH comprises of 40 iconic five-star hotels such as the Dolder Grand in Zurich, The Chedi Andermatt, Tschuggen Grand Hotel, Carlton Hotel St Moritz and Baur au Lac. As of today, the platform is active.



The innovative booking system developed by PrivateDeal allows customers to bid their price directly on the hotel website. The platform features a Smart Negotiation Solution that leverages AI-based algorithms to enable guests to offer their price proposal when booking a hotel room. Discounts of up to 70% are possible. The solution address the needs of a young generation of luxury travellers in particular.

Swiss Deluxe Hotels (SDH) has today launched a joint booking platform in cooperation with PrivateDeal. More than half of 40 members of SDH use the “bid your price” option. Others adjust their rates to demand and room availability daily and thus offer their guests the best price guarantee. Swiss Deluxe Hotels is an association comprising 40 of Switzerland’s most iconic five-star hotels, including The Dolder Grand and Baur au Lac in Zurich, the Victoria-Jungfrau Grand Hotel & Spa in Interlaken, the Gstaad Palace, the Beau-Rivage Palace among others. The group registers approximately 1,262,000 overnight stays every year. In 2019, revenues amounted to some 1.58 billion Swiss francs.

“We have been working on this exciting project for quite some time. Our goal was to promote the interactivity between luxury hotels and their guests, and to benefit from the fresh ideas of a start-up to achieve that,” explains Jan E. Brucker, Swiss Deluxe Hotels Managing Director. “The new approach is a perfect addition to existing booking platforms, as it allows the hotel experience to start with the booking process.”

“It’s a win-win formula where the guest gets his price and hotels significantly increase their direct sales,” says Isabelle Jan, co-founder of PrivateDeal SA. She is convinced that the automated negotiation service will have positive effects on the luxury hotel business and tourism in general. “We are very proud to partner up with the 40 most prestigious Swiss luxury hotels. This collaboration confirms our ambition to be one step ahead of the market at all times, and, at the same time, to stay as close to the hotel guest’s needs as possible.”

The new booking system is available on all 40 Swiss Deluxe Hotels as of today.

(Press release)
Photo: Martin Canosa, Unsplash.