Storskogen acquires

Stockholm-based Storskogen has acquired a majority stake in the largest online retailer of professional haircare- and beauty products in Switzerland. employs 124 people. The backing will strengthen the position of the company and open up additional growth opportunities. was founded 2008 by Pascal Sagarra, his son Diego and Matthias Müller. Over the years has enlarged its product portfolio massively. Today the company not only sells haircare products but professional beauty products as well. More than 30'000 items and more than 300 brands are being offered online in the e-shop and offline in the five hair- and beauty salons located in the greater Zurich area. The company, based in Wallisellen, currently employs 124 employees.

Storskogen is a privately owned company founded in 2012 with a mission to acquire and operate well-managed and profitable companies with leading positions in their markets. It is divided into three business areas, consisting of 58 business units with over 3’700 employees, more than two-thirds of which are located outside metropolitan regions. Storskogen believes in nurturing the qualities that have made the companies it acquires successful and it is not in its intention to divest them. The acquisition of is the first purchase of a company outside of the Nordic region for Storskogen. The transaction was completed on February 23rd, 2021; financial details have not been disclosed.

With the backing will further strengthen its leading position as the number one player for professional haircare- and beauty products in Switzerland. Furthermore, the support of Storskogen offers additional opportunities, such as extending its product portfolio substantially or expanding its business to Europe and other countries. Following the investment, founders Diego Sagarra und Matthias Müller will remain in their roles as Co-CEOs and will continue as shareholders of

(Press release / SK)

Picture: Storskogen and PerfectHair management