Snaq: Food recognition and analysis app off to a good start


Following the launch of its App, Snaq has won the first place prize of the bytes4diabetes awards 2020. The startup developed a patent-pending food analysis app to enable users to integrate a healthy, balanced diet in their lifestyle by capturing their nutrition intake in a convenient manner. 


Snaq, a Zurich based startup, developed a mobile app solution that enables anyone to take a picture of a prepared meal and immediately receive the number of carbohydrates. The Artificial Intelligence-powered app automatically recognises the food and using 3D models; it calculates the volume, deduces its weight. After comparison with a nutritional value database, the app provides a nutritional value analysis of the food.

With a B2B2C model, the startup licences the solution as a Software as a Service (SaaS) to companies. The insurance companies CSS (EisenCoach) and Sanitas (Sanitas Active on iOS and Google Play) have already launched the solution, enabling their clients and other users to lead a healthy lifestyle. Aurelian Briner, CEO of Snaq, revealed that more than 2000 users register on the startup's iOS app monthly.

Beyond being a lifestyle solution, the app could also make the lives of diabetes patients much easier. Once the startup obtains approval to use the solution as a medical device, the app will be used to calculate the required insulin dosage. The app geared towards diabetes patients is currently under development.

Thanks to their innovative solution, the startup impressed the jury of the bytes4diabetes award, a competition that recognises outstanding digital solutions that support diabetes patients, doctors and diabetes teams. Out of 32 entries, only four took home prizes with Snaq holding the first place cash prize.

"As a sufferer, I know how tedious it is to constantly research and add up bread units SNAQ can make the everyday life of many people with diabetes a lot easier," emphasised project patron and jury member Lisa Schütte, Kassel. The jury was also impressed by SNAQ's innovative technical concept.

Since its establishment in 2017, Snaq is currently employing 10 FTE and has closed both the pre-seed and seed investment rounds.