Nine months after closing its first financing round and a lot of hard work in the process, Foodetective successfully softlaunched this summer. The foodtech that helps restaurateurs centralize their online services is ready to go live.
Sherlock, Foodetective's novel all-in-one solution, is designed for the specific needs of F&B outlets such as restaurants, food trucks, coffee shops, bakeries, butchers, chocolatiers, food stands, juice bars, salad bars and more. Sherlock will help businesses set up bookings, delivery, pick-ups, and takeaway orders, manage mobile payments, queue management, and catering. With all the required flexibility.
Foodetective is also on a mission to ensure that the recommended Food & Beverage (F&B) businesses on its platform are of the highest quality possible, as Andrea Tassistro, Foodetective's CEO and founder explains to Startupticker.ch. To achieve this, the foodtech can count on a community of trained "detectives" hunting down, discovering and reviewing the best spots in their respective cities.
Operating from Geneva, Foodetective was founded by an experienced team of entrepreneurs: Andrea Tassistro (CEO), Nausica Castanas (CMO, Head of Community), Bernard Moret (CTO, Head of R&D) and Professor Jeff Hancock (Head of Trust and Research). Speaking of the latter, Jeff builds Foodetective’s trust by drawing on his research at Stanford on the psychological aspects of social media. He specializes in how to build trust in communities, and how to make communities grow. Recently, Professor Hancock has begun work on understanding what makes for an honestly great food review and is applying this research at Foodetective.
Seven cities for launch
For the launch in September, the platform connecting eaters and F&B businesses will cover seven major cities: Geneva, Lausanne, Zurich, Paris, London, New York and San Francisco. Until the end of 2018, the foodtech plans to cover every major capital in the world. To achieve this ambitious goal, the start-up led by Andrea Tassistro is looking for an additional CHF 1.5 million in a new financing round.