Second Swiss startup acquired by Apple?


The Fashwell website is no longer updated, the three cofounders are now working for Apple. Has Apple acquired Fashwell? The editors at Macrumors, a news portal focussing on Apple, think so.


The Zurich based machine learning company Fashwell focussed on image understanding. The vision of the founders was to recognize every product in any image. The company provided visual search for retailers and brands and worked with clients across the board, including Zalando, the largest apparel retailer in Europe. Last year Fashwell has opened an office in the US. As an ETH spin-off, Fashwell was also among the pioneers in the world of deep learning. The website of Fashwell is no longer updated, according to their LinkedIn profiles the three co-founders Matthias Dantone (CEO), Lukas Bossard (CSO) and Michael Emmersberger (CTO) are now working for Apple. On Wednesday an article about Fashwell was published on Macrumors saying that Apple might have bought the Swiss start-up. According to the report “Apple has acquired several similar AI and machine learning companies over the course of the last few years”. It would be the second time that Apple acquired a Swiss start-up. Back in 2015 Apple had bought Faceshift, a spin-off from ETH Zurich and EPFL that developed a facial motion tracking software. It is used in the iPhone X which was launched last year. (SK)