SalesPlaybook surpasses CHF 1 million in revenues

Proven B2B sales knowledge, coaching and talent for startups are scarce. Zurich-based SalesPlaybook tackles this challenge with a proprietary Sales Acceleration platform providing knowledge, coaching, offerings and access to talent. More than 170 B2B startup customers have already worked with SalesPlaybook over the past 3 years.

Sales is a key competence for any startup to succeed. Early-stage startups rely on their founder or a designated salesperson to generate leads leading to closed deals. For B2B startups, experienced B2B salespersons are scarce, and if existent, often unaffordable. Having observed the disparity between the demand for B2B sales talent for startups and the number of B2B businesses, Manuel Hartmann founded SalesPlaybook in March 2019. He is a sales expert with years of experience gathered through his corporate, consulting, and startup journey at Accenture, Tesla and Onedot and also co-founder & co-host of Europe’s B2B Tech Sales Podcast.

SalesPlaybook is a B2B Sales Coaching platform offering SaaS startups a platform to scale their B2B sales by providing a proprietary ‘Sales Acceleration application. It combines knowledge via 50+ actionable “How to” video guides and 20+ masterclasses, coaching sessions with top B2B startup sales experts and additional offerings. The platform has now grown to include a marketplace through which the SalesPlaybook team offers operational support and access to top sales recruiters. Startup founders and scaleup sales leaders and their teams can benefit from the offering to build their sales skills.

Since its launch 2.5 years ago, the platform has supported over 1’000 B2B startups via accelerators, incubators and own formats such as the B2B Startup Sales Summit. More than 170 converted into paying customers, and over 40 are currently active. Thanks to the growing interest in the B2B sales as the primary value driver of startup success, SalesPlaybook has grown +300% in 2020 and is on track to double its revenue in 2021, having surpassed CHF 1 million in company revenue early Q4 2021.

New locations, bigger team and partnerships
SalesPlaybook has in 2021 expanded to Germany and Austria, aiming to become Europe’s #1 Sales Acceleration platform for B2B SaaS Startups by 2025. With a local network of sales coaches already in place, the company is hiring additional talent for the new markets to complement its existing team of 7 employees.

Moreover, Jeremias Meier, Co-Founder & Former CEO of bexio and Partner of has joined as a close, long-term advisor. Having grown his company bexio from 0 to 40’000+ small and medium-sized business (SMB) customers, he brings a wealth of experience to support startups in gaining market traction faster. With the addition of Meier, SalesPlaybook has also entered a strategic partnership with to expand its expertise and support’s B2B portfolio with startups such as Deskbird and AIRICA.

Furthermore, SalesPlaybook enters a second strategic partnership with Unique, a Zurich-based B2B SaaS that helps to reduce sales rep ramping time, increase win rates and transparency with buyers by giving them real-time coaching on their sales conversations. Through this partnership, SalesPlaybook becomes Unique’s onboarding partner providing customers access to its offerings. Reversely, Unique will be SalesPlaybook’s conversational intelligence partner.

Ebook based on best-practice
SalesPlaybook has also published an E-Book called “25 Sales Myths Debunked: How to get from 0 to 10 million annual revenue without trial & error” to help startups skyrocket revenue based on more than 1’000 hours of sales coaching. The free ebook is available for download.