Founded by Maurice Gonzenbach and Pascal de Buren, ETH Zurich spinoff Caplena uses AI to drastically reduce the time taken to analyse large amounts of free text from reviews or responses to open-ended questions. Within minutes Caplena identifies topics and auto-tags large datasets, freeing users from repetitive categorisation. The company has recently been working on a complete revamp of its AI engine to automatically identify topics and assign them to individual customer comments, including the respective sentiment toward each topic.
Market researchers, consultants and insights professionals, from startups to Fortune 500 companies worldwide, rely on Caplena to analyse customer feedback. Since its launch, the company has been doubling its customer base yearly and today serves more than 100 active customers in 15 countries around the globe.
To build on its growth, the startup has secured its first equity investment, providing it with the required funds to bring its Software-as-a-Service platform to mid and large-sized companies to help them better understand their customers. “We’ve been fans of bootstrapping because it gave us the freedom to focus on the core technology and AI without too much external pressure. Now we’re ready to bring our product to the global stage,” says Maurice, Co-Founder at Caplena.
“Our explosive growth over the last few years is explained simply: Caplena has reinvented how large amounts of customer feedback is processed. We’ve established that AI can be accurate enough to analyse strategically important text data such as customer feedback,” said Pascal de Buren, Co-Founder of Caplena. “Together with our esteemed investors, we are excited to bring the next chapter to Caplena to make it the de-facto solution for customer feedback analysis.”
Caplena is currently looking for new members to join its team of ten people.