Roger Federer invests in On


The Swiss running shoe brand On is successful globally. A major partnership with Roger Federer is giving the company another boost. The tennis superstar is not the first prominent sportsman to invest in a young Swiss company.


In terms of business figures and financing, the Swiss running shoe manufacturer On is very discreet. The company, which was founded in 2010, has never announced the closing of a financing round. But now On is making a veritable sensation: Roger Federer has joined the company as an investor and business partner, as the New York Times reports. Federer is not only a financier, but will be active far beyond that, as the company announces on its website. This will play a particularly important role in global marketing. He also supports the company in matters of design. The first shoes to emerge from this collaboration will be launched as early as 2020. According to the New York Times, Federer will also support the On team in terms of leadership and employee motivation. As usual, On did not say anything about the size of the financing round. Even in the Swiss commercial register, no capital increase has yet been recorded. In addition, it is difficult to estimate the size of the investment and the valuation, as the company has been able to finance itself with borrowed capital for years. Roger Federer is by no means the first prominent sportsman to invest in a young Swiss company. Just a few months ago, Stan Wawrinka joined the Geneva mobility platform Lymo. Stephan Lichtsteiner is one of the investors in the security start-up UrbanAlps. The example of Yann Sommer shows that athletes can be successful with their investments. He invested in Movu. Just one year later, Baloise took over the relocation platform. (SK)Picture: On