OnChainLabs was founded in January 2024 by the co-founders Naemi Hügli, Tobias Schneider and Florian Ehrbar. The startup offers B2B blockchain Software as a Service (SaaS) solutions for companies and brands looking to enter the Web3 space. OnChainLabs is focused on enhancing user engagement with solutions like tokenized loyalty programs,
exclusive access, as well as digital twins for physical assets.
The young startup has now closed a seed round, securing CHF 5 million from three prominent German investors: serial entrepreneur Jochen Roeser, Adesso founder Volker Gruhn and professional footballer Ilkay Gündogan, as well as continued support from the initial investors Thomas Staubli and Patrick Lütjens.
The investment, led by Roeser and his investment firm MediaGate, brings not only financial backing but also strategic advantages. “As OnchainLabs, we will acquire all of MediaGate's assets and staff, including a major NFT collection from Sorare.com, that will continue to be managed by Richard Roeser,” says co-founder and CFO Naemi Hügli. The collection is worth seven figures and generates regular returns through Sorare's play-to-earn program.
"We are incredibly excited about this new chapter for OnchainLabs. The strategic merger with MediaGate and the support from our investors position us perfectly to lead the way in Web3 innovation”, says Hügli.
The focus will now be on growing the team and enhancing product delivery. Tobias Schneider, a serial entrepreneur, will join the startup as part of the founding team and take on the role of Chief Operating Officer. OnChainLabs will also move to the Crypto Valley in Zug to be at the heart of the blockchain hub in Switzerland.
(press release / FR)
In the picture from left to right: Tobias Schneider, Richard Roeser, Naemi Hügli, Florian Ehrbar, Jochen Roeser (OnChainLabs)