Norstat acquires TestingTime

TestingTime AG, a fast-growing provider of test users and other study participants, has been acquired by Norstat. The Swiss start-up will become part of Norstat Group, but will continue to operate as a separate brand and entity, headed by its leadership team.

Norstat is today the leading data-collector for market research services in Northern Europe boasting physical presence in 14 European markets with more than 200 full-time employees and more than 1500 part-time employees. The acquisition of TestingTime marks Norstat’s entry into Switzerland and further solidifies its presence in the DACH region. TestingTime , co-founders Reto Laemmler (CEO) and Oliver Ganz (CTO) will continue to lead the entity.

TestingTime is headquartered in Zurich, Switzerland with more than 25 employees. The company was established in Switzerland in 2015 and has since then grown its geographical presence to include Germany, Austria, France and the United Kingdom. The do it yourself platform enables UX / CX pros and market researchers to efficiently recruit high quality test users at scale for a variety of remote and in person tests. TestingTime has a strong European presence, especially in the DACH region and supports leading companies across a wide range of sectors.

The acquisition means that Norstat now can offer DIY recruitment of test users and respondents for both qualitative and quantitative research. TestingTime’s large test-user pools of more than 900 000 individuals across Europe will be combined with Norstats existing consumer panels and be of great benefit for all of Norstat’s and TestingTime’s customers. Together the two companies will produce revenue of 60 million EURO, with strong profits.

“Since the very beginning of TestingTime, I always envisioned a world where Market- and UX researchers worked together closely. Both teams have one job: understand users and help build products and services people love. This acquisition marks a big step forward towards this vision. We are very proud to become part of Norstat. It’s a perfect match in terms of business and culture. Together we can offer our customers a lot more possibilities like geographical reach and expertise in quantitative research.“, says TestingTime CEO Reto Laemmler.

(Press release / SK)