New funds to support VIU’s growth

Credit Suisse has today announced an investment in VIU as part of a financing round in which new investors as well as existing VIU shareholders participated. VIU has revolutionized the glasses market in Switzerland, already operates in various European countries and now wants to further strengthen its international presence.

Credit Suisse Entrepreneur Capital Ltd., the investment vehicle of Credit Suisse Switzerland, has invested in the Zurich-based company VIU Ventures AG (VIU). The CHF 3 million investment was part of a larger financing round. Elios Elsener, CEO of Credit Suisse Entrepreneur Capital Ltd., stated: "With this investment, we are supporting innovative Swiss entrepreneurship and helping VIU to further develop and expand its successful business. VIU has an impressive track record, and we see great potential for the company's continued success based on digital channels and physical stores alike."

Founded in 2013, VIU's objective is to offer high-quality glasses featuring stylish designs at moderate prices. In fact, it has already established itself as a leading player in the market. Its collections are designed in Switzerland, and each pair of glasses is produced by traditional manufacturers in Italy or Japan in a process comprising up to 80 manual steps. VIU distributes its products exclusively online and via its own branch network. Its control over the entire value chain – from design through to production and sales – ensures that no additional intermediary costs are incurred, hence the company's ability to offer high-quality products at comparatively low prices.

(Press release / SK)Picture: VIU shop in Mainz opened end of October