Founded in 2017, Windsor.ai, a bootstrapped startup based in Zurich, leverages customer growth to its rapid expansion in the competitive software-as-a-service (SaaS) market. Focusing on marketing analytics and data integration, the startup empowers performance marketers and data engineers by providing a data-driven software platform that connects and integrates various marketing tools, particularly within the analytics and Extract, Transform, Load (ETL) space. These data connectors and visualization tools help businesses optimize marketing spend.
The ability to connect data from over 300 data sources such as marketing analytics, CRM and accounting software and send to 16 different destinations including BI tools like Power BI and Looker Studio, Databases like BigQuery, Snowflake, Azure SQL, as well as Spreadsheet tools like Google Sheets and Excel, positions Windsor.ai as a reliable solutions provider for companies seeking to enhance their marketing effectiveness.
About 3000 customers rely on the platform, which compared to the beginning of this year, has almost doubled, an indicator of the achieved product-market-fit and effective growth strategy. The customers hail from 130 countries, mainly from the US, followed by Brazil and the UK. Among the clients are companies such as notable brands such as Asics, Puma, Colgate, AXA Insurance, KPMG, Heineken, WWF, Roche and UBS. This continued customer trust has resulted in 90% year-on-year growth, with Swiss clients accounting for 5% of its revenue. Overall, the startup has doubled its annual recurring revenue in 2024, a testament to its scalable business model.
Behind Windsor.ai’s success is a team of 15 employees led by the Group’s CEO, Niklas Kolster.
(RAN)