Growth opportunities in the Far East

RealTyme and UniqFeed have established a presence in Kuwait and the United Arab Emirates with partnerships to fuel their growth. Based in Geneva, Realtyme is committed to equipping organizations with the highest levels of secure communication while UniqFeed specialises in virtual advertising.

RealTyme has become a trusted all-in-one communication and collaboration platform that allows its customers to connect and collaborate securely. The startup offers a comprehensive suite of communication and video collaboration tools, including zero-trust encryption by default, secure file sharing and storage, allowing users to chat, call, meet & share in one platform. Recognised as a leader in the prestigious report, The Forrester Wave™: Secure Communications and Gartner Hype cycle, the startup serves communities, governments, businesses and large enterprises.

The partnership between RealTyme Secure Communication Platform and Middle East Telecom-Communications Co. (METCO) aims to redefine secure communication across the Middle East and Africa, representing a key milestone in the startup's expansion into the Kuwait market. The expansion is a significant step in broadening RealTyme’s geographical footprint. This is an opportunity to introduce RealTyme's advanced secure communication solutions to a dynamic and emerging market where the demand for robust, efficient communication technology is rapidly growing. 

Esporsa brings UniqFEED to UAE

Founded in 2015, uniqFEED is a Zurich-based sports tech company that provides virtual advertising solutions for sports rights holders. Using the power of computer vision technology and with no expensive or intrusive hardware, uniqFEED’s proprietary AdApt software allows virtual content to be inserted into a live sports broadcast feed.AdApt has already been deployed commercially around the world, in Europe, North America and Asia.

The partnership with ESporsa will provide the company with a footprint in the Middle East. ESporsa will become a sales and marketing partner of uniqFEED, promoting uniqFEED’s software-based virtual advertising solution to potential customers in Saudi Arabia, the United Arab Emirates, Qatar, Bahrain, Kuwait, Oman, Jordan, Lebanon and Iraq.

ESporsa is a full-service agency that provides innovative marketing solutions for sports rights holders, brands, media platforms and fans, including advisory in the areas of marketing, business strategy and planning, as well as marketing and partnership activations. ESporsa is now including virtual advertising services as part of its solution portfolio, to enhance its offering to sports rights holders in the region.

With over 30 years of experience, ESporsa is ideally placed to advise rights holders, brands and sponsors looking to capitalize on the value offered by technologies like virtual advertising. ESporsa’s CEO Chucri Rizk sees huge potential for virtual advertising technology in the Middle Eastern market, stating: “We are incredibly happy and proud of UniqFEED’s commitment to working with us. ESporsa’s five main business categories are growth, innovation, rights management, marketing, and experiential. When combined, these best-in-class services assist clients in expanding and succeeding in their business.