Frontify secures $22.3 million in its Series B round


Brand management platform Frontify has raised a $22.3 million Series B funding round led by the EQT Ventures. The funding will be used for global expansion, particularly across North America and Europe, alongside continued product innovation.



Based in Zurich with offices in St. Gallen, Frankfurt and New York, Frontify is a B2B software-as-a-service (SaaS) company that helps businesses effectively manage their brands with a centralized online platform. The company employs more than 120 people across its offices and serves over 2,500 companies around the world including Facebook, Dyson, Centrica, Lufthansa, Vodafone, and Allianz. “With a rapidly growing worldwide customer base, we continue to see validation in our platform and the niche we have established in the market”, says Frontify Founder and CEO, Roger Dudler. Frontify has today announced the completion of its series B financing round. Led by EQT Ventures with participation from existing investors including Blossom Capital, Datartis Ventures and Thomas Dübendorfer, Tenderloin Ventures, and Myke Näf, the company raised a total of $22.3 million. As part of its plans, Fontify aims to expand its global footprint particularly across North America and Europe. The funds will also be used for product innovation to strengthen its brand.  “I experienced firsthand the increasing number of tools emerging in the marketing and product development space, but for some reason, the coordination of brand assets remained a real challenge. People would still insist on sending around outdated PDFs, Illustrator files, and fonts. The Frontify team has built a delightful product, enabling everyone to access the most up-to-date brand assets as and when they need to, and the company already has a stellar customer base. The EQT Ventures the team is looking forward to joining Frontify on its journey!”, said Ted Persson, operating partner and investment advisor at EQT Ventures.(Press release/RAN)