Fresh funds for GeoCTRL to advance its LiDAR technologies

Zurich-based geospatial analytics startup GeoCTRL, has built a multi-modal platform that leverages LiDAR technologies to provide advanced location data analytics. The startup has obtained funds to accelerate its market launch.

GeoCTRL and its team of seven are committed to providing innovative tools and insights that enable clients to unlock the full potential of location-based data. It has built an AI-driven solution that creates a detailed audience profile of the client’s targeted location, analyzes it, and provides unmatched insights to facilitate better decision-making.

The integration of LiDAR technology further solidifies the startup’s position as a trailblazer in the industry and paves the way for transformative applications across various sectors, including retail, real estate, marketing, advertising, and more. The startup has so far built two products: GeoCTRL Footfall Sensor to provide footfall traffic insights around a location and GeoCTRL Audience Insights, which gathers and evaluates data to create detailed psycho-demographic profiles of the customer’s audience. The first product is already in the market, and the next generation based on LiDAR is scheduled to be launched in Q3 2023.

The closing of its seed round comes as GeoCTRL nears the launch of LiDAR technologies, harnessing the power of laser-based sensing technology to map and analyze population movement in real-world environments in detail and with automated object classification. This approach empowers businesses and organizations to make data-driven decisions with unparalleled accuracy and efficiency.

“We are thrilled to have closed our seed round of investment, which will help propel GeoCTRL to new heights and welcome new R&D collaborations. By embracing LiDAR technology, we’re pushing the boundaries of geospatial analytics and offering our clients the most precise, privacy-compliant and actionable location data available”, said GeoCTRL’s CEO, Mark Forster.

The capital increase will boost GeoCTRL’s position to lead the charge in the rapidly evolving world of location data analytics, delivering state-of-the-art LiDAR solutions to its clients and redefining how businesses leverage geospatial information.

(Press release/RAN)