Fanpictor is a Zurich based, cutting-edge technology company that develops innovative digital and on-site fan engagement solutions for both brands and rights holders. The startup creates fan-driven experiences that help build durable links between fans, teams, rights holders and brands. Moreover, the company’s technology allows its clients to engage fans with unique, interactive content before, during and after events.
Thanks to the partnership with the American football club Carolina Panthers, the startup will have the opportunity to entertain football fans and their families at the Fan Fest 2017. As part of their agreement, Fanpictor will create a lightshow as part of the live entertainment at the event. The light show will be a glittering mosaic, created and enjoyed by the fans themselves. The light show will take place after the Panthers training session on Friday, August 4th, and will be synched up with music and fireworks, creating a unique fan experience.
Stephan Schuerer, Fanpictor’s founder and CEO said: “We are thrilled to be working with the Carolina Panthers and be part of what will be an unforgettable experience for Panthers fans. The Fanpictor light show will be created by 75,000 smartphones – 75,000 beacons of light in Bank of America Stadium. It’s a great opportunity for fans to really get involved.”
Fans will download the Carolina Panthers app on their smartphones to be part of the light show experience. Using Fanpictor’s proprietary technology, Acoustic NetworkTM, the music will activate the light show over high-frequency sound waves.