Fanpictor becomes a sports and entertainment brand for Noexis


One year following the acquisition of Swiss startup Fanpictor, St. Gallen based Noexis has announced the successful integration of Fanpictor. Through their combined strengths, NOEXIS was able to double its revenues for the third time since its foundation in 2016.



Since its foundation in 2012, Fanpictor with offices in Zurich and New York has been an industry leader in the digitization of event sponsorship. The company develops new and innovative digital engagement and location-based solutions that help to connect properties and rights holders with their fans and sponsors, teams and brands. Fanpictor's clients include The Coca-Cola Company, The Nashville Predators and Zurich Insurance Group.

Last year, Noexis, a full-service digital company with extensive experience in software development, strategy consulting and marketing communications acquired Fanpictor. By combining and leveraging their respective strengths of the two companies, NOEXIS has now doubled its annual revenues for the third time since it was founded in 2016.

Sandro Kaelin, founder and CEO of NOEXIS, commented: "We are delighted to have brought together the skills and talents of our teams at NOEXIS and Fanpictor. Fanpictor is one of the most powerful innovators in the still-young market of digital sports and cultural sponsorship; our shared passion for creating and building made it a great cultural fit.

Fanpictor becomes a Sports and Entertainment brand
Following their successful collaboration after the acquisition, Noexis has announced the full integration of Fanpictor, which will now become Sports and Entertainment brand within the NOEXIS Group. As the digital revolution accelerates, companies and sponsors are increasingly focused on strengthening their presence on fans' personal devices, by creating authentic, digital and measurable experiences. Over the past year, Fanpictor has benefited from NOEXIS' deep software development capabilities and speed-to-market, allowing the company to accelerate its growth and drive innovation in the digital sponsorship market.

NOEXIS will continue to invest in Fanpictor to further develop its proprietary software products and patents, which support sports properties, rights holders, governing bodies and sponsors.

Change of leadership
Christopher Cheetham, the former Head of Sales and Marketing for Fanpictor in North America has become CEO for NOEXIS in North America. Stephan Schuerer, founder of Fanpictor, has decided to leave the combined company on the anniversary of the acquisition.

Stephan Schuerer, founder of Fanpictor, said: "The successful integration of Fanpictor in NOEXIS has created the conditions that will help Fanpictor continue to develop successfully at a rapid pace. As a result, we have achieved all of the goals that we set when we founded Fanpictor and agreed to the sale to NOEXIS. In view of this, I have decided, by mutual agreement and on the best of terms, to leave the company and seek out new challenges."