Fanpictor created the Coca-Cola Jingle Ball Light Show app which fans will download on their smartphones. Each of the 20,000 fans will be an individual pixel in an incredible light show, synced to live music. Using Fanpictor’s proprietary technology, Acoustic Network, the music will activate the light show using high-frequency sound waves.
In addition to Fanpictor’s network independent reliability, Coca-Cola’s decision was driven by Fanpictor’s ability to deliver two key business objectives, earned media on social channels and retail outcomes. Fanpictor’s technology allows fans to automatically record the show while they are participating and prompts them to share the video with #CokeMagicNYC. At the conclusion of the light show, fans will see an exit screen allowing them to save a Coca-Cola coupon directly to their digital wallets, redeemable in retail locations.
Stephan Schuerer, Fanpictor’s founder and CEO said: “We are delighted to have earned the trust of an iconic brand like Coca-Cola. Coca-Cola look to bring innovation, energy and unforgettable experiences to live events and our digital solutions are a perfect match. We look forward to helping Coca-Cola develop deeper bonds with the fans as they make lasting memories at Jingle Ball and future events.”