Today’s growing number of influencers on social media platforms and the influx of information on the web make it difficult for laypeople to trust brand reviews let alone identify the most authentic ones. One of the main grounds for this mistrust is the one-direction flow of information and the inability to connect with brand ambassadors.
The Zurich-based startup Experify address this challenge through its platform, which connects people that own brands in a given local community with people from the same vicinity who are aspiring to make a purchase. Not only can potential buyers touch, see and experience the product, they also have the chance to acquire authentic feedback about a brand, which facilitates better purchasing decisions. The startup rewards brand owners for demonstrating their products and for brand manufacturing, Experify allows them to win new customers.
In July this year, Experify took the platform live and has since seen growing interest from the community. Currently, more than 400 individuals from 17 countries are using the platform among which 200 people are providing over 250 products for demonstration.
Brands are also interested in the startup. So far the company has attracted eight brands including Gorilla Urban Cycles, Nicolai bicycles, Bonavi provider of baby carriages, Nubert and the sailing specialist Reverso. Most recently, Experify has won a new customer in Germany – Radon Bikes one of Germany’s largest direct-to-consumer brands in the bicycle industry.
“As one of the biggest direct-to-consumer bike brands in Europe, winning Radon for Experify has been a major milestone. With their high-quality bicycles and a lively community of customers, Radon is the perfect example of a brand that embraces authenticity. Via Experify, authentic product experiences are now an integral part of Radon’s customer experience”, says René Pfitzner, CEO at Experify.
Commenting on the company’s vision René adds: “Since go-live this summer, eight brands from different industries already use Experify. Currently, we are working to increase the number of brands and industries that are covered by Experify. Bikes were only the beginning: HiFi audio, baby buggies, sports & hobby equipment, and especially e-mobility are next. Our vision is to radically change the way customers experience products and marketers think about marketing: less fake, more authentic.”