Founded in 2023 in Brugg, Identic.ai has quickly established itself as a leader in AI-generated 3D content for e-commerce, architecture, household and interior design. Its platform is powered by the company’s proprietary AI pipeline which allows for producing high-quality 3D models for furniture, household appliances, and interior design, enabling seamless integration of augmented reality (AR) and 3D features on e-commerce platforms. The accompanying QR code or "AR button" feature allows end-users to visualize products in their homes or offices before purchasing. These features have been shown to increase customer engagement by threefold, reduce costs by up to 75% and drive sales by 10%.
Developed in collaboration with FHNW and ETH experts, Identic.ai went live in February 2024 and is currently being used by international paying clients, including brands like SiroKris, UrbanDesign (a new branch of Shubiger Möbel), US-based AllCityDecor.com, LevantinDesign (a Ukrainian brand now in Italy), MM&Co (high-end furniture brand from Kazakhstan) and Polish design brand Zieta. The startup has started pilot program with Beliani, a well known Swiss furniture brand that is operating in the US and European Market. During the UN Forum, the startup onboarded Sacoma, a Kenya e-commerce platform, as its first customer in the African Continent.
To enhance its client experience, Identic.ai plans to continue enhancing its AI algorithms, alongside continuous product enhancements. The AWS Marketplace launch is in advanced stages and plans to expand its presence in the U.S. with partnerships, including Pinterest, through collaboration with Swiss Business Hub in New York. The companies have already received a Letter of Intent for the upcoming partnership.
Only AI-tool on SketchUp marketplace
In addition to serving its business customer segment, Identic.ai has officially launched its SketchUp extension this month, marking a significant milestone in its journey and bringing its solution to the B2C clientele. This marketplace listing provides Identic.ai exposure to over 40 million active SketchUp users. Indeed, since launching the extension on November 11, the company reports a strong interest, with over 50 new installs daily.
The extension is the only AI-based tool for generating 3D models accessible to SketchUp users and comes at a competitive price, with high-quality outputs, which according to Xenia Vogt, Co-founder and CEO of Identic.ai, is thanks to the company’s proprietary AI pipeline trained specifically on high-quality 3D data for furniture and interior items. “This quality was recognized by SketchUp and Trimble Inc., who invited us to officially launch at their Denver headquarters. Together with the SketchUp team, we are identifying the next steps for collaboration and possible integration of our solution into their broader product ecosystem and improving our algorithms further”, explains Xenia.
Seed round starts in March 2025
The company’s fundraising journey has also been a success, with non-dilutive grants from Amazon Web Services (AWS), Hightech Gründer Zentrum (HTZ) Aargau, Forschungsfonds Aargau, and Innosuisse, totaling CHF 334,000 and equity investment from angel investors. With a team of five employees, Identic is currently planning to start a seed funding round in Q1, 2025.
In pursuit of accelerated growth, Identic is leveraging various opportunities to advance its AI platform; the company joined the AWS and NVIDIA accelerator programs, and it has been selected for the PwC Scale Up program focusing on business development, starting March 2025.
(RAN)