Founded in 2015, digitalswitzerland aims to strengthen Switzerland’s position as a global leading digital innovation hub. In 2016, the initiative won Nicolas Bürer as Managing Director, who under his leadership, he expanded it nationwide to include 240 organisations as partners. Last year, Bürer was also responsible for the operational merger with “ICTswitzerland,” the umbrella organisation of the Swiss ICT industry. After five successful years as Managing Director of digitalswitzerland, Nicolas Bürer will be taking a new professional direction.
“I sincerely thank Nicolas for his commitment to digitalswitzerland,” says President Sascha Zahnd. “He has successfully developed the initiative and transformed what was once a regional vision for Zurich into a nationwide and now even global movement – putting us in a solid position for the future. For his next professional chapter, I wish Nicolas nothing but the best, and I am pleased that he will continue to support digitalswitzerland in an advisory capacity.”
His successor, Stefan Metzger, is a digital expert. Most recently, Metzger was responsible over a period of 13 years as Country Managing Director for the Swiss operations of the globally active IT consulting company “Cognizant”, which serves major clients from the banking and finance, insurance, life sciences and pharma, as well as retail and consumer goods sectors. Metzger has been involved with digitalswitzerland for a year and was a member of the Executive Committee.
“A country’s digital competence and innovative strength are becoming central to any country,” says digitalswitzerland Founder and Ringier CEO Marc Walder. “With Stefan Metzger, we are gaining a proven expert in the field of digital transformation, especially one with global experience. digitalswitzerland has become Switzerland’s most relevant initiative in the past six years. Stefan Metzger will help drive this development further.”
Deputy Managing Director appointed
Diana Engetschwiler, Head of the Swiss Digital Day (launched five years ago), will become Deputy Managing Director of digitalswitzerland at the beginning of 2022. She succeeds Sébastien Kulling, who is moving to its supporting the initiative's Foundation as Managing Director. Over the past four years, Kulling has been instrumental in expanding digitalswitzerland in the French-speaking part of Switzerland.