Founded in 2020 by Anina Lutz, Daniel Litscher, Marlo Hug and Walter Rasa, who all previously held various positions at insurance companies, Calingo Insurance AG is already picking up speed with its digital B2B2C business model. The company integrates insurance products into the point-of-sale of sales partners allowing end-customers to obtain personalised insurance. One of its products is a digital insurance solution integrated into a residential rental to enable customers (tenants) to purchase tailored insurance products such as private liability and household insurance with ease. This summer, the first product will enter the market. The solution will scale to include insurance products after acquiring a mortgage or a pet.
“We have established entirely new sales channels for insurance products at the point of sale. As a digital insurer, we integrate our offering process to a great extent into the value chain of our partners so our customers will be assured of unique convenience by one-click insurance where personalized insurance is granted. Our embedded insurance approach provides added value to the market by expanding the primary product with the right insurance coverage and offering a more holistic product. We do not only digitize classic insurance products; we reinvent the way insurance is sold and bought.”, explains Anina Lutz, CEO and Co-Founder of Calingo Insurance
On the distribution side, Calingo has concluded a cooperation agreement with Tend AG as its pilot sales partner for its market entry. By integrating a link to Calingo’s website in the rental process, Tend provides the startup with a new customer access point.
Fresh capital from multiple investors
With its five employees, Calingo has now closed its pre-seed financing round, which received large and broad interest from private venture investors with various backgrounds. With BV4 as an independent fundraising advisor, Calingo was able to attract 18 investors with ticket sizes ranging between CHF 20k and 250k. Among them were SICTIC investors, who contributed a substantial part of the total investment and UNIQA Liechtenstein.
The financing round comes a few weeks after the company announced the cooperation agreement with UNIQA Liechtenstein as an active risk carrier and Swiss Re as a reinsurance partner. According to the startup, the cooperation with such experienced insurance partners enables it to establish a strong and trustworthy brand in the Swiss insurance market and provide customers with reliable and lasting protection.