Beekeeper acquires digital workflow platform for frontline work

Beekeeper has acquired Lua in line with its strategy to build up a full-stack productivity and collaboration platform for frontline workers. Lua with offices in Copenhagen and New York was founded in 2018 and serves customers on five continents including the Mandarin Oriental Hotel Group and Marriot International.

Frontline  workers account for 80% of the global workforce. The predominant way their work is orchestrated today is manual on paper or with antiquated software that is only available to supervisors. The lack of automation of recurring frontline processes is highly inefficient and is costing companies almost three hours per frontline worker per week. These are the savings that Beekeeper and Lua aim to achieve for their customers.

Leading global brands currently rely on Lua to power their standard operating procedures to save time and increase quality. Their workflow engine supports the process every step along the chain, for example from a housekeeper cleaning a room to a supervisor inspecting it.

"What is special about Lua is that workflows can be digitized in an interactive and personalized mannerThe fact that it's very user friendly and allows employees to communicate in their preferred language leads to fast team adoption. It boosts team productivity right away. It's a great technology that you can start using in less than 24 hours," said Anja Luthje, CEO of Unique Hospitality Solutions and former executive at Mandarin Oriental Hotel Group.

By adding Lua's unique technology and talent in building and connecting frontline workflows, Beekeeper will further strengthen its operational capabilities to tackle the massive productivity gain opportunity that exists in the market. Frontline teams will benefit from having access to a full-stack mobile collaboration platform that will allow them to orchestrate their work in a truly agile and dynamic way.

"Frontline workers are often the most public-facing employees, and even those who aren't, they still guide the customer journey. They are the forefront of our businesses, as well as the backbone of the economy, and deserve to be given the right tools to succeed," said Cristian Grossmann, CEO and Co-Founder of Beekeeper. "With the acquisition of Lua, Beekeeper continues to accelerate its position as the leading mobile workforce productivity and collaboration platform for frontline workers. We will continue to put their needs first and are excited to spearhead the digitalization of this trillion-dollar market."

(Press release / SK)