Ava expands to Asia


Ava, maker of clinically proven fertility tracking bracelet, has opened an office in Hong Kong. Ava co-founder Philipp Tholen, had moved to Hong Kong and is responsible for the expansion. In addition, the company has unveiled an improved and updated version of its fertility tracker, along with a host of new premium services available to US users, including a one-year pregnancy guarantee.


With the addition of Hong Kong, Ava’s international footprint now extends through North America, Europe, and Asia. Launched in the US in July 2016, the bracelet is sold in 33 countries and has helped more than 16,000 women become pregnant, with about 50 new pregnancies a day being reported among Ava users.

“We have seen huge demand from women in Asia who have been waiting for a better way to track their cycles, improve their chances of conception and get valuable insights to take control of their health,” said Ava Co-founder Lea von Bidder. “With this Hong Kong launch, we are excited to meet the need here and as a stepping stone to the rest of Asia.”

Ava’s latest improved and updated sensor bracelet features a sleeker strap and redesigned pod optimized for better performance and comfort, along with a silent alarm to wake wearers with a discrete vibration. In the US, Ava customers now have two new bundled packages available if they want to upgrade their purchase: Both versions include a one-year pregnancy guarantee (users who do not conceive within 12 months of using Ava can receive a full refund of the purchase price.

“We enhanced our bracelet features and introduced these new value-add services -- from science-backed, expert information and guidance in e-books and Webinars, to one-on-one fertility coaching -- with the ultimate goal of helping Ava users get pregnant faster,” explained von Bidder.(Press release)