Founded in 2015 by Lukas Gysin, Ralf Dragon and Luc Van Gool, uniqFEED is a sports tech company that provides virtual advertising solutions for sports rights holders. Using the power of computer vision technology with no expensive or intrusive hardware, uniqFEED’s proprietary AdApt software allows virtual content to be inserted into a live sports broadcast feed. This distinctive formula allows rights holders to create new business models and revenue opportunities via multiple international.
Together with its team of 60+ employees, the startup has managed to bring its virtual replacement advertising solution to a broad range of live sports, including tennis, baseball, table tennis and ice hockey, and soon a full LED football solution.
The fresh funds from its series C investment round will enable the company to take full advantage of the momentum in the virtual advertising sector, as it enters the next phase of its journey towards scale deployment. uniqFEED now has the opportunity to further drive product enhancement and innovation and to offer more value-adding features and capabilities for its increasing number of clients in different sports.
In early 2023, the startup will launch its first full football product, which will include a dynamic LED overlay, and the company continues to invest in the future of sports advertising, including OTT integration and the development of products for extended realities.
Patinex AG, a Swiss investment company founded in 1988 by Martin Ebner, an experienced and successful investor and founder of BZ Bank solely subscribed to the round. the firm focuses on long-term participation in listed and private companies.
“We are delighted to have the backing and trust of Patinex AG as our business continues to grow. To have raised the entire round from a single investor is a clear attestation to the value of uniqFEED’s technology and the positive trajectory of the company and the market,” said uniqFEED’s CEO Roger Hall.