The platform developed by 1plusX enables media companies and marketers to unlock the full potential of their data. It enables granular customer data analysis, content evaluation, and targeting, with the goal to turn anonymous visitors into profitable audiences. No third-party cookies are used. and it functions in compliance with strict privacy regulations for Europe and the United States, such as the GDPR and CCPA.
Several major organisations — including Germany-based Ad Alliance, the largest European publishing alliance — have already implemented 1plusX’s solutions as part of their efforts to modernise data strategy and prepare for the post-cookie world.
Japan is also braced for cookieless advertising. Through a partnership with the Digital Garage (DG) Group, based in Tokyo, 1plusX will help improve the adoption of next-generation data management solutions in Japan and Asia. Operating via BI.GARAGE, INC the partnership will drive joint development of an advanced, next-generation advertising offering for the post-cookie and from Japan.
The partnership will see DG and BI.Garage become the primary representatives of 1plusX in Japan, gain exclusive handling rights, and collaborate with the marketing intelligence company on building sophisticated data-related services. The platform of 1plusX will be adapted to local requirements. Shared efforts will aim to meet the increasing need across Asia for cookie-less data solutions, using 1plusX technology and supported by investment from BI.Garage and DG Daiwa Ventures Inc., a joint venture between DG and Daiwa Securities Group Inc.
Working in close conjunction with The Content Media Consortium, composed of 28 leading regional media companies, the partnership will leverage advanced privacy-led and cookieless data management capabilities to deliver maximum audience targeting precision across leading media companies.