Launching in the second half of 2017, CNNMoney Switzerland aims to be the go-to destination for Switzerland’s professional community to follow business news. CNN and MediaGo will work in partnership over the coming months to build the infrastructure, brand identity and programming schedule, recruit and train journalists and production teams, and establish CNN standards and practices for CNNMoney Switzerland.
Founded in 2010 by Christophe Rasch and business partners, MediaGo is specialized in establishing new digital media ventures in strategic markets. It is also a unique branded content player who helps its clients transform their brand into media in order to increase their sales via content creation and SEO and SEM campaigns. The company is headquartered in Lausanne and has offices in Geneva, Gland and Zurich.
The English-language channel’s output will feature original content out of CNNMoney Switzerland’s two hubs in Zurich and Geneva, each with a state of the art studio and news operation, covering Swiss business news and companies. Domestic content will be supplemented by international business news relevant to Switzerland supplied by CNNMoney’s multiplatform editorial teams.
The channel will be distributed free to air across a range of Switzerland’s cable, TVoIP and free-to-air operators, accompanied by a CNNMoney Switzerland website and social networks footprints featuring the latest Swiss and international CNNMoney content.
Commercially, advertisers will be able to work with MediaGo and CNN International Commercial to reach CNNMoney Switzerland’s highly-affluent business audience.
“CNNMoney Switzerland is an important step in CNN’s commercial strategy to create businesses that deliver value to CNN whilst also giving audiences new touchpoints to consume and engage with our brand,” said Rani Raad, President, CNN International Commercial. “In this case, we are working in partnership with MediaGo to create the first standalone national CNNMoney platform and show our commitment to a particularly relevant and important market for international business. Only strong brands and distinctive content stand-out in a commoditised news landscape – and I look forward to CNNMoney Switzerland doing just that.”
“CNNMoney Switzerland is filling the void for a Swiss-focused leading business and lifestyle multimedia platform of national and international reach” said Christophe Rasch, CEO, MediaGo. “CEOs and CMOs of the leading swiss multinational companies and the 50 world leading NGO and sports organizations are looking for a way to engage in an English speaking national platform. CNNMoney Switzerland will be their partner inside and outside Switzerland.” Rasch added: “CNNMoney Switzerland targets the 4 million people in Switzerland (half of the country’s population) who speak English, either as a native language or as a second or third language and who are looking for a national media of international reach to get informed on the country’s business and lifestyle news.”