The continued increase in acquisition marketing is scaring customers off and does not yield the expected returns. Providers are seeking new ways to retain and nurture existing customer relationships, particularly in saturated markets such as Telecommunications, Banking and Insurance. 100 Celsius AI is now launching deep learning applications for proactive customer churn management. The start-up is participating in the Customer Experience Management Summit in London.
With its solutions 100 Celsius pretends to take predictive retention modeling to the next level. “Traditional retention modeling tools are using structured data as its primary source of information. The far richer, insightful unstructured data contained in customer service emails or calls is lost”, says Maurice Gonzenbach, co-founder, graduate from ETH Zurich in Computational Science and Engineering. This retention software allows 100 Celsius AI to combine both structured and unstructured data, providing novel customer insights.
“For those businesses which have adopted a customer retention strategy, the use of structured data has rapidly shown its limits. We, as Telecommunication-providers, need data analytics that help us understand our customers better and faster through directly actionable recommendations, which is exactly what 100 Celsius AI is looking to provide” confirms Mehdi Megdiche, Senior marketing executive with Telecommunication providers.
100 Celsius AI platform is used to build a customer-specific predictive model and identify which customers are likely to churn in the impending future and take corrective actions.
Delivering actionable customer insights
With this new software application, 100 Celsius AI addresses a growing need for natural language processing applications, delivered as simple SaaS solutions, to effectively manage customer retention. “Our clients seek simple, individual customer level actionable insights in high data flow environment. We deliver this by exploiting extremely valuable customer feedback and comments, which provide in turn customer-level churn drivers” states Hervé Flutto, Co-founder, EMBA graduate from IMD, Lausanne.
Tackling this market demand with unique solutions, 100 Celsius AI is launching its application during the upcoming Customer Experience Management Summit in London on January 24th.
About 100 Celsius AI
Customer relationships are becoming ever more complex, subject to exchange of growing volume of unstructured data. the team of 100 Celsius AI believes relationship excellence with existing customers is where services and news providers should focus.
The products of 100 Celsius AI are based on natural language processing (NLP) enabling medium and large enterprises to better manage their customer relationships, giving them more efficient community management, retrieval of structured information and improved customer retention.
About Customer Experience Management Summit
Customer demands are constantly evolving and will not slow down. To combat this, operators have been managing digital transformation, creating seamless omnichannel experiences and embedding the Voice of the Customer into their operations. However, with technology breeding disruptive competitors and greater consumer standards, it is increasingly difficult to maintain pace with customers. This is all making operators connect with customers in new ways on new channels with new products. CEM Global addresses pertinent challenges for B2B and B2C at the QEII Conference Centre in London on 23rd-26th January 2017 with practitioners given the opportunity to learn from tangible case studies and sit side-by-side with their peers to deduce how to drive revenue. Further information available here.
Picture: 100 Celsius AI