In this workshop Luke Szkudlarek will talk about how to implement marketing and sales strategies in the digital age of high-tech startups. As founder of what.digital, a growth marketing & prototyping agency, and startup-enthusiast, Luke will make this workshop practical so that every startup attending receives new ideas for customer aquisition and sales. Target Group: This event is especially designed for students, graduates, doctorands and post-docs who would like to exchange ideas among likeminded scientists as well as enlarge their global network with in the field of science and academia.