TECHNOPARK® Zürich-Workshop: «Market Intelligence for Beginners»

27.03.2018 | 16:00 - 18:00
Technopark Zürich
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Sarah Lötscher


This seminar will provide a brief introduction to the discipline of market intelligence and explain why it matters to start-ups, SMEs and established businesses alike. 


Participants will be shown how to:

  • Identify and prioritise their research requirements

  • Generate data on customers and markets using free open source tools

  • Monitor the social media accounts of competitors

  • Build a dashboard to capture and monitor market intelligence in realtime

The seminar will be led by CHRIS PALLARIS, Director of i-intelligence GmbH, a commercial intelligence consultancy based in Zurich.

CHF 40. - for internal participants (TECHNOPARK companies & Alumni STARTUP CAMPUS)
CHF 100. - for external participants