This year, the inaugural Idea Factory, will be an open ideation session in Zurich in partnership with ETH Entrepreneurship Club. Participants will ideate solutions to pressing problems on the forefront of innovation, presented by established Swiss companies and venture incubators today. Students from MIT, ETH, the greater Zurich area and industry professionals will come together to form teams. Comparing perspectives on technological advances and approaches towards entrepreneurship, members will build long-lasting relationships and explore how cultural context shapes and evolves innovation.