Developing a life-science startup from scientific proof to product to launch and finally onto a successful growth path is a great endeavor. In a market with fierce competition, long sales cycles and large, international customers with a lot of leverage, the startup needs to be agile and have a laser-sharp focus on customer value to succeed. In this workshop, we will take an interactive look at the following topics to ease your way to growth:
Customer pains and gains – how to build working value messages for your products
Key accounts – do you really know your customer?
Strategic selling in the life-science market
I got my purchase orders, what now?
Building operational excellence
Jan Lichtenberg is Chief Executive Officer, Co-Founder and Member of the Management Team of InSphero. He is an engineer and expert in laboratory automation with 20 years of experience in high-tech startups from chemical processing to medical devices.