How to scale your Lifescience Startup – Dealing with complex accounts

Datum
28.09.2017 | 11:15 - 13:30
Veranstaltungsort
Zürich
Registrierung
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Veranstalter
IFJ Institut für Jungunternehmen

Jan Lichtenberg is Chief Executive Officer, Co-Founder and Member of the Management Team of InSphero gives insights on how to scale up a Life sciences business.

Developing a life-science startup from scientific proof to product to launch and finally onto a successful growth path is a great endeavor. In a market with fierce competition, long sales cycles and large, international customers with a lot of leverage, the startup needs to be agile and have a laser-sharp focus on customer value to succeed. In this workshop, we will take an interactive look at the following topics to ease your way to growth:

  • Customer pains and gains – how to build working value messages for your products

  • Key accounts – do you really know your customer? 

  • Strategic selling in the life-science market

  • I got my purchase orders, what now?

  • Building operational excellence

Jan Lichtenberg is Chief Executive Officer, Co-Founder and Member of the Management Team of InSphero. He is an engineer and expert in laboratory automation with 20 years of experience in high-tech startups from chemical processing to medical devices.