In May 2014, the online relocation platform MOVU was launched and has since organized more than 15’000 relocations. MOVU offers its clients a relaxed relocation, while at the same time bringing transparency to the Swiss relocation market. In June 2017, MOVU was acquired by the Swiss insurance company Baloise, yet it will continue to operate independently in order to retain its agility and innovative capabilities. Laurent Declue from Movi shares his experience and lessons learned.